Page 16 - SREENARAYANAGURU OPEN UNIVERSITY

c. Paves way towards enhancing the growth of the country
by resolving the various social issues. The measures developed
◆ Indicator to generate employment opportunities, improve infrastructure
and reduce poverty would ultimately lead to the growth and
development of the country.
d. Helps to bring social control and incorporate better human
values in the society. Since social science research deals with the
interaction of humans with each other and with society, the human
◆ Social control behaviour which is the key causes of social evils can be identified
and resolved easily. Thereby it helps to improve bonding and
smooth relationships in the society.
e. Useful for predictions and thereby helps in decision making.
The Government of India’s budget 2022 presented a blueprint

◆ Decision making of the Indian economy from India @ 75 to India @ 100. These
predictions are possible because of the use of various tools of
research such as trend analysis, which contributes towards the
social welfare of the country.

f. Helps to gain insights on new facts and develop new theories.
Social science research involves the exploration of the unidentified
◆ Exploration
facts which helps to grab more opportunities. It thereby helps to
obtain new knowledge that can be added to the existing literature.
g. Used in various areas of business such as marketing,
accounting, finance, human resource management and so forth for
◆ Application of enhancing the growth of business.
research Thus social science research is an eye opener that brings into
light the various unknown and unexplored facts. It forms an
integral part of the society by contributing to its overall growth
and development.

Summarised Overview

A research study is a systematic investigation of a specific problem, area, or topic.
It adds value to the existing knowledge. There are various types of research for various
situations. Based on the intent and method of research, thirteen different types of
research can be conducted.

In research, various approaches such as inductive and deductive approaches are used
to reach conclusions. The primary distinction between inductive and deductive reasoning
is that inductive reasoning seeks to develop a theory, whereas deductive reasoning seeks
to test an existing theory. Inductive reasoning proceeds from specific observations to
broad generalisations, whereas deductive reasoning proceeds in the opposite direction.
Both approaches are used in different types of research, and it is not uncommon for them
to be combined in a single large study.

10 SGOU - SLM -MCom Research Methodology