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SREENARAYANAGURU OPEN UNIVERSITY
B.A. ARABIC LANGUAGE AND LITERATURE

GENERIC ELECTIVE (BUSINESS MANAGEMENT)
B21BB01GE
Entrepreneurship and Startups

Credits:2

Course Objectives:
1. To provide an understanding of entrepreneurship and startups,
2. To understand the scope of an entrepreneur, key areas of development, financial support of
organisations, etc.
3. To impart knowledge on how to start new ventures.

Course Outcomes
1. Encourage students to see entrepreneurship as a desirable and practical career option and
to develop the necessary skills and motivation.

2. Enables the student to learn about project design, evaluation, financing and
implementation.

3. Motivate students to self-employ.

Course Details

Block 1: Concepts of Entrepreneur:

Meaning - Definitions- Characteristics of entrepreneur -Types of entrepreneurs - Qualities of
an entrepreneur- Role of entrepreneurs in the economic development - Women Entrepreneurs

– Recent developments- Problems & Remedies, Entrepreneurship – Meaning – Definition -
Entrepreneurial Development Programmes (EDP) - Objectives of EDP - Phases of EDP

Block 2: Startups
Meaning – Definition – Startup India Initiative – Journey of Evolution - Startup Portal and

Startup India Hub - Startup Ecosystem- Unicorns Startups- Startup Recognition – Gem
Workshops-Startup Management-Various Schemes offered by Government for the Promotion

of Startups- Incubators - Startup Finance-Licensing- Exemptions for Startups- Startups in
Kerala- Kerala Startup Mission- Process of registering a Startup in Kerala – Basic Start-Up

Problems and Remedies.
Project appraisal - Project Report-Requirements of a good report - General Principles of a

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