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References

1. Keval J Kumar (2010), Mass Communication in India, Jaico Publishing House, Mumbai Denis

McQuail, Mass Communication Theory, Sage Publications, New Delhi

2. Encyclopaedia of International Media and Communication – Academic Press International

Encyclopaedia of Communication (All volumes)

3. Malhan P N, Communication Media – Yesterday, Today and Tomorrow. Publication Division,

New Delhi

4. Rayudu C S, Communication, Himalaya Publishing House, Mumbai Denis McQuail and Sven

Windahl: Communication Models

5. Vivian J (2011) The Media of Mass Communication, Prentice Hall Everett Rogers

and Arvind Singhal , India’s Communication Revolution David Crystal (1997),

English as a Global Language, Cambridge

6. Uma Joshi : Textbook of Mass Communication and Media, Anmol Publications, New Delhi

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