Page 27 - SREENARAYANAGURU OPEN UNIVERSITY

BLOCK 2: Mass Communication

UNIT 1 Definitions and Characteristic features of Mass Communication
UNIT 2 Functions and Dysfunctions of Mass Media
UNIT 3 Types of Media – Print, Radio, TV, Film,
Internet enabled media
UNIT 4 Advertising, PR, Folk media, Communication
For development and social change (Introductory aspects)
UNIT 5 Role and Functions of Mass Media in society

BLOCK 3: Themes of Mass Communication

UNIT 1 The role of language in communication
UNIT 2 Media audience, Public, Public opinion and Public sphere
UNIT 3 Mass Communication and Culture (Introductory aspects)
UNIT 4 The role of media in democracy
UNIT 5 Mass Communication in a networked society

BLOCK 4: Theories of Communication

UNIT 1 Theories of Media Effects – Narcosis, Catharsis, Reinforcement,
Magic Bullet Theory, Two Step/Multi-Step
UNIT 2 Psychological Theories – Individual Differences Theory, Selective
Exposure, Selective Perception
UNIT 3 Sociological Theories – Cultivation, Agenda Setting
UNIT 4 Normative Theories of Press

BLOCK 5: Media Technology

UNIT 1 Evolution of Printing
UNIT 2 Evolution of Radio Broadcasting
UNIT 3 Evolution of Telecasting
UNIT 4 Evolution of digital media

UNIT 5 Impact of technology on media and mediation, Media Convergence

BLOCK 6 : Communication Studies

UNIT 1 Intercultural communication
UNIT 2 Development and Social Change Communication
UNIT 3 Persuasion and Propaganda
UNIT 4 Media and Globalisation
UNIT 5 Media and the future of mediation

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