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SREENARAYANAGURU OPEN UNIVERSITY
BACHELOR OF BUSINESS ADMINISTRATION (BBA)
Entrepreneurship and Startups - Generic Elective
B21BB01GE
(Number of Credits:2)

Objectives:
1. To provide an understanding of entrepreneurship and startups,
2. To understand the scope of an entrepreneur, key areas of development, financial support of
organisations, etc.
3. To impart knowledge on how to start new ventures.

Course Outcomes
1. Encourage students to see entrepreneurship as a desirable and practical career option
and to develop the necessary skills and motivation.
2. Enables the student to learn about project design, evaluation, financing and

implementation.
3. Motivate students to self-employ.

Course Outline

Block 1: Entrepreneurship
Block 2: Startups

Block 1: Entrepreneurship :
Entrepreneur - Meaning - Definitions- -Types of entrepreneurs - Qualities of an entrepreneur-

Role of entrepreneurs in the economic development - Women Entrepreneurs – Recent
developments- Problems & Remedies, Entrepreneurship – Meaning – Definition -
Entrepreneurial Development Programmes (EDP) -Project report-format-Preparation
–appraisal of project report

Block 2: Startups
Meaning – Definition – Startup India Initiative – Journey of Evolution - Startup Portal and

Startup India Hub - Startup Ecosystem- Unicorns Startups- Startup Recognition – Gem
Workshops-Startup Management- Incubators - Startup Finance-Licensing- Exemptions for
Startups- Kerala Startup Mission- Process of registering a Startup in Kerala – Basic Start-Up
Problems and Remedies.

References

1. Dr. C.B. Gupta, Dr. N.P. Srinivasan, Entrepreneurship Development in India –, Sultan Chand
and Sons. (All Modules)

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