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SREENARAYANAGURU OPEN UNIVERSITY
B.A. HINDI LANGUAGE AND LITERATURE
Ancillary Course

B21JL01AN
Introduction to Mass Communication
Credits: 6

Course Objectives

1. To help learners become proficient in oral and written communication skills
2. To make them aware of the aspects of communication and mass media
3. To expose them to the world of media professionals
4. To introduce the learners to the necessary skills for creating public media messages

Course Outcomes
At the end of the course learners will be able to,

1. develop a basic understanding about the elements of Communication.
2. acquaint themselves with the important theories and concepts of Communication.
3. inculcate thorough understanding about the various themes of Communication.
4. understand the functions and dysfunctions of Mass Media.
5. acquire knowledge about the dynamics of Mass Communication and Mass Media in relation
to technology, culture and in mediation by tracing its evolution.

COURSE DETAILS

BLOCK 1: UNDERSTANDING COMMUNICATION

UNIT 1 Communication: Concepts, Definitions and Functions
UNIT 2 Elements of Communication: SMCR, Feedback, Noise
UNIT 3 Types of Communication
(Interpersonal, Intrapersonal, Group and Mass Communication)
UNIT 4 Verbal and Non-verbal Communication, Barriers
To Communication
UNIT 5 Models of Communication – Aristotle (Rhetoric), Harold
Lasswell, David Berlo, Shannon and Weaver

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