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Contents






               Block-1        RESEARCH PROCESS AND RESEARCH PLAN                                       1

               Unit -  1          Concepts of Research                                                       2

               Unit  - 2      Research Process                                                         14

               Unit  - 3           Research Design                                                     32

               Unit -  4      Research Proposal                                                        44




               Block-2        POPULATION AND SAMPLE STUDY                                              51

               Unit -  1        Sampling Theory and Techniques                                         52

               Unit -  2        Sample Size                                                            68




               Block -3          MEASUREMENT AND SCALING                                               82

               Unit -  1      Measurement                                                              83

               Unit -  2      Scaling Techniques                                                       99

               Unit -  3      Data Collection                                                         117




               Block- 4       DATA PROCESSING AND PRESENTATION                                        141

               Unit-    1     Data Processing                                                         142

               Unit -   2     Analysis of Data                                                        152

               Unit -   3     Report Writing                                                          161



















                 6       SGOU - SLM -MCom Research Methodology
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