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The table usually contains 5-digit numbers, arranged in rows
                                           and columns, for ease of reading.

                                                ◆ Assume you have the test scores for a population  of 200
                                               students. Each student has been assigned a number from 1 to
                                               200. We want to randomly sample only 5 of the students for
                                               this demo.

                                                ◆ Since the population size is a three-digit number, we will use
                                               the first three digits of the numbers listed in the table.

                                                ◆ Without looking, point to a starting spot in the table. Assume
                                               we land on 75635 (3rd column, 2nd entry).


                  ◆ Series of digits            ◆ This location gives the first three digits to be 756. This choice
                arranged in rows               is too large (> 200), so we choose the next number in that
                and columns                    column. Keep in mind that we are looking for numbers whose
                                               first three digits are from 001 to 200 (representing students).

                                                ◆ The second choice gives the first three digits to be 407, also
                                               too large. Continue down the column until you find 5 of the
                                               numbers whose first three digits are less than or equal to 200.

                                                ◆ From this table, we arrive at 070 (07015), 038 (03811), 045
                                               (04594), 055 (05542), and 194 (19428).
                                                ◆ RESULT: Students 38, 45, 55, 70, and 194 will be used for
                                               our random sample.



                                             B. Stratified random sampling
                                             This is similar to simple random sampling but the population
                                           is first divided into groups which possess similar characteristics
                  ◆ Heterogeneous strata   known as ‘strata’. Sample is drawn from each stratum to constitute
                with homogeneous           a representative sample. For example, a class of 50 students can
                elements                   be divided based on gender as boys (20) and girls (30) then this
                                           sample would be 6 and 9 respectively if we are to take 30 percent
                                           as sample.
                                             All the sub groups have a chance of being selected thus making
                                           the  sample  more  representative.  Higher  statistical  efficiency  is
                                           ensured and it is easy to carry out. Whereas to adopt stratified
                                           sampling the researcher has to know  the composition of the
                                           population so as to effectively form strata. This is comparatively
                                           expensive  and  time  consuming  than  simple  random  sampling.
                                           Also, there are chances of classification errors while building up
                                           strata.
                  ◆ Proportionate and
                disproportionate             Stratified  samples  can  be  taken  in  two  ways:  one  is  to  take
                stratified sampling        proportionate  samples from each of the strata (like in earlier
                                           example 6 and 9). This is called proportionate stratified sampling.



                 58      SGOU - SLM -MCom Research Methodology
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