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Unit Conventions of Social

4 Media Writing

Learning Outcomes

Upon the completion of the unit, the learner will be able to:

f analyse the significance of writing on social media
f evaluate the advantages and disadvantages of using social media and
sharing social media messages
f become aware of the various tools that can be used in social media writ-
ings
f learn to write social media messages effectively

Prerequisites

Our entire lives have been digitalised. We have quick access to every service. Be it
instruction, administration, taxi booking, purchasing goods and services, ordering food,
receiving health advice, directions, or amusement. The way we socialise has undergone
one of the biggest transformations in our daily lives as a result of the internet. The
development of social media sites like Facebook, Twitter, and Instagram has altered
how we go about living our daily lives.

In reality, we can reach our family and friends with a single text or video call. Social
media is not just a place to engage with your friends and family anymore. Much more
than that is involved. It has evolved into a space where you may express your opinions,
upload images, videos, and tales from a small portion of your life. In actuality, the
majority of people began using the internet to sign up for social media sites. Some of
these social media users were unaware of the various uses for this incredible tool we
call the Internet.

Big business groups were aware from the beginning that social media is a great
way to target relevant people who might become their future consumers. No medium
is as effective as social media for marketing, promoting, and advertising a brand’s

SGOU - FYUGP - SLM - English for Communication 127