Page 135 - SREENARAYANAGURU OPEN UNIVERSITY

Before I start, I’d like to ask you a question. narrative, pay attention to why. Without an
Do you remember the last article you started understanding of your audience, storytelling
reading on a blog, social media post, or ebook is impossible.
but couldn’t finish because you couldn’t con-
nect, leaving it unfinished? Do you understand 3�4�1 How to Write Creatively for
why that occurred? The author of the social Social Platforms?

media post was unable to draw in and hold the You must establish a framework using the
reader’s interest due to poor content structur- following steps: Knowledge, Consideration,
ing. and Decision

Writing for social media is distinct from Knowledge: Be the one to solve the issue.
producing content for blogs and websites since The audience is looking for answers to their
it calls for in-depth familiarity with the audi- difficulties or perhaps they are just curious to
ences, trends, and inside jokes of various social hear the answer. To find the answers they need,
media platforms. A brand’s social media pres- they are looking for content like blogs, cap-
ence must include social media writing. A cam- tions, ebooks, video clips, etc.
paign or your overall social media marketing
plan could be made or broken by it. When done A creative writer is useful at this point. You
well, social writing directly affects engagement can write breath-taking blog articles, captions,
and conversions and supports long-term cor- video scripts, and much more that can assist
porate objectives. Writing creatively for social you in engaging with your audience if you
media requires careful planning and organisa- have some brilliant talents in creative writing
tion. for social media.

The following are the ideal content for Consideration: Your consumers will be
social media: curious to learn more about what you do and
your method of operation if your content is
f Why are you doing this? engaging and compelling since they now
f How exactly would this benefit understand why you’re doing it.
the audience?
f What exactly are you offering? Decision: A creative writer should create
compelling content that allow the consumers to
make the final decision—to purchase the good
Write in the manner as described. Tell them or service that the business offers.
your reason behind writing it, how you can
help them with their targets, and then what 3�4�2 Linguistic Checks: Online
you’re offering it. Never introduce your mes- Tools to Help
sage to your audience by detailing what you
are offering. This is because they are unfamil- The most captivating portion of the story
iar with you and have no interest in your goods that can motivate readers to read the entire
or services. piece should be included in a social media post.
Some media companies have agreements with
While discussing the why and how, you some social media platforms to make all of
speak more from the heart, taking into account their material available to readers. Your writ-
the requirements of your audience and deal- ing needs to be strong and successful in order
ing with human behaviour. When telling a to ensure that you connect with a large audi-

SGOU - FYUGP - SLM - English for Communication 129