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Discussion

1.3.1 Research Design

A research design or model indicates a plan of action to
be carried out in connection with a proposed research work. It ◆ Plan of action
provides only a guideline for the researcher to enable him to keep
track of his actions and to know that he is moving in the right
direction in order to achieve his goal.
A research design is the program that guides the investigator in
the process of collecting, analysing and interpreting observations. ◆ Plan of action
It provides a systematic plan of procedure for the researcher to
follow. It is a map developed to guide the research and it is a part
of the planning stage of research, a blueprint for the collection,
measurement and analysis of data.

1.3.2 Needs for Research Design

A research plan prescribes the boundaries of research activities ◆ Boundary of
and enables the researcher to channel his energies in the right research activities
work. With clear research objectives in view, the researcher can
proceed systematically towards his achievement.
The need for research design in social science is as follows:

◆ Reduce uncertainty, confusion and practical haphazard
related to any research problem.

◆ Helpful for collecting research materials.

◆ Helpful for testing hypotheses.

◆ Provides firm foundation to the endeavour.

◆ It reduces inaccuracy.

◆ It helps to get maximum efficiency and reliability.
◆ Eliminates bias and marginal errors.

◆ Minimises wastage of time.

◆ Gives an idea regarding the type of resources required in
terms of money, manpower, time, and efforts.

◆ Provides an overview to other experts.

◆ Guides the research in the right direction.

◆ Helps to set boundaries and helps prevent blind search.

SGOU - SLM - MCom Research Methodology 33