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6. What are the types of research design?

7. Write a short note on exploratory research design.

8. Explain the classification of conclusive research design.

Assignments

1. Refer a doctoral thesis on any topic of your interest and analyse the research design
of the study. Prepare a brief report explaining the details.

2. How does pricing strategy affect consumer perceptions and buying decisions? De-
velop a research design to investigate the impact of different pricing strategies (e.g.,
discounts, bundle pricing, premium pricing) on consumer perceptions of product
value and purchase intentions, examining a specific product or market segment in
the commerce industry.

3. How are social media influencers impacting consumer buying decisions? Develop
a research design to investigate the role and influence of social media influencers in
shaping consumer opinions, preferences, and purchase decisions in the commerce
industry.

References

1. Tandon, B.C; (1979). Research Methodology in Social Sciences. Chaitanya Pub-
lishing House.
2. Chawla, D; and Sondhi, N., (2016). Research Methodology: Concepts and Cases.
Vikas Publishing House Pvt. Ltd.

3. Kevin, S., (2021). Research Methodology for Social Sciences. Ane Books Pvt. Ltd.,
New Delhi.
4. Kothari, C. R., (2004). Research Methodology: Methods and Techniques. New Age
International (P) Limited.

5. Krishnaswami, O.R., Ranganathan, M., & Harikumar, P.N. (2016). Research Meth-
odology. Himalaya Publishing House.
6. Panneerselvam, R. (2014) Research Methodology. PHI Learning.

SGOU - SLM - MCom Research Methodology 41