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SREENARAYANAGURU OPEN UNIVERSITY
B.A. SANSKRIT LANGUAGE AND LITERATURE

ANCILLARY COURSE
B21JL01AN

Introduction to Mass Communication

CREDITS: 6

Course Objectives

1. To help learners become proficient in oral and written communication skills

2. To make them aware of the aspects of communication and mass media
3. To expose them to the world of media professionals
4. To introduce the learners to the necessary skills for creating public media
messages

Course Outcomes
● Develop a basic understanding about the elements of
Communication
● Acquaint themselves with the important theories and concepts
of Communication
● Inculcate thorough understanding about the various themes of
Communication
● Understand the functions and dysfunctions of Mass Media
● Acquire knowledge about the dynamics of Mass
Communication and Mass Media relation to technology,
culture and in mediation by tracing its evolution

Course Details

Block 1 : Understanding Communication

Unit 1 Communication: Concepts, Definitions and Functions

Unit 2 Elements of Communication: SMCR, Feedback, Noise

Unit 3 Types of Communication (Interpersonal, Intrapersonal, Group and Mass

Communication)

Unit 4 Verbal and Non-verbal Communication, Barriers to Communication

Unit 5 Models of Communication – Aristotle (Rhetoric), Harold Lasswell, David
Berlo,Shannon and Weaver, Westley and MacLean, Frank E X Dance, George

Gerbner

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