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Block 2 : Mass Communication

Unit 1 Definitions and Characteristic features of Mass Communication

Unit 2 Functions and Dysfunctions of Mass Media

Unit 3 Types of Media – Print, Radio, TV, Film, Internet enabled media

Unit 4 Advertising, PR, Folk media, Communication for development and social change

(Introductory aspects)

Unit 5 Role and Functions of Mass Media in society

Block 3 : Themes of Mass Communication

Unit 1 The role of language in communication
Unit 2 Media audience, Public, Public opinion and Public sphere

Unit 3 Mass Communication and Culture (Introductory aspects)

Unit 4 The role of media in democracy

Unit 5 Mass Communication in a networked society

Block 4 : Theories of Communication

Unit 1 Theories of Media Effects – Narcosis, Catharsis, Reinforcement, Reflex

Effect,Bandwagon effects, Magic Bullet Theory, Two-Step/Multi-Step
Unit 2 Psychological Theories – Individual Differences Theory, Selective
Exposure,Selective Perception.

Unit 3 Sociological Theories – Cultivation, Agenda Setting

Unit 4 Normative Theories of Press

Block 5 : Media Technology

Unit 1 Evolution of Printing

Unit 2 Evolution of Radio Broadcasting

Unit 3 Evolution of Telecasting

Unit 4 Evolution of digital media
Unit 5 Impact of technology on media and mediation, Media Convergence

Block 6 : Communication Studies

Unit 1 Intercultural communication

Unit 2 Development and Social Change Communication

Unit 3 Persuasion and Propaganda

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