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Assignments

1. Identify 10 variables to conduct a study on the perception of customers towards the
various brands of mobile phones in your district.

2. Find out the attributes for the following variables:

a. Gender
b. Income

c. Education level

3. Imagine you are conducting a survey on people’s preferences for different types of
food. Create a list of variables (characteristics) that you want to collect from the
participants.

4. A study is conducted to identify the factors that influence people’s decision to pur-
chase a particular product. Identify two variables: the decision to purchase (yes or
no) and the factors that influence the decision. Find out the different factors that
might play a role, such as price, brand reputation, or product reviews, and how they
might affect the decision to purchase.
5. Develop attributes for the variable ‘Age’.

Self- Assessment Questions

1. Explain variables.

2. What is an attribute?
3. What do you mean by measurement?

4. Explain the classification of variables.
5. What are dichotomous variables?

6. What is a categorical variable?

7. Explain the process of measurement.
8. What are the various sources of errors in measurement?

96 SGOU - SLM -MCom Research Methodology