Page 30 - SREENARAYANAGURU OPEN UNIVERSITY

professional, and academic experience. It has a great relationship
with the researcher’s interest because he has encountered it at
◆ Previous literatures some point in his life and understands the significance of solving
the problem.
b. Another good way to search for research problems is a review
of literature. Many studies include a section that discusses future
◆ Conference and
seminar research possibilities. As a result, it is critical that a researcher
read the literature in his or her field of interest.
c. Attending conferences, seminars, and so on can also provide
good information about potential research problems. In general,
◆ Imagination and such events include expert discussions on problems and issues
creativity pertinent to the conference. Brainstorming among these experts
frequently reveals new areas of research.

d. The best brain teasers are ‘Imagination and Creativity.’
◆ Technical and social They lead a person to previously unexplored area. It enables the
changes individual to perceive routine thoughts in a new light and seek
new answers to previously accepted solutions.
e. Finally, technical and social changes are constantly presenting
the researcher with new challenges. Technology evolves at a rapid
pace, as do user expectations. As a result, these developments
provide a rich source of research opportunities.

1.2.3 Literature Review
◆ Previous study
From the detailed explanation on the process of research in
the previous section, it was understood that literature survey is
an important process to be performed while conducting research
after the formulation of a research problem. Once a topic has been
selected, it is critical to review all relevant material that bears on
the topic. In fact, the review of literature begins with the search
for a suitable topic and continues throughout the research process.
It is essential to demonstrate how the problem under investigation
is related to previous research studies.

The review of literature is not simply the reading for the sake
of reading; it is also not casual reading, such as reading a story
or novel. It is targeted and directed at specific goals. It is also
judgmental. A researcher must choose the types of literature to
be reviewed and determine why they are being studied. It begins
with the selection of a research problem, progresses through the
various stages of the research process, and concludes with report
◆ Unexplored area in writing. The following are the goals of the literature reviews:
research
◆ To identify the research gap- A research gap is simply a topic
or area where there is missing or insufficient information to
reach a conclusion for a question. However, it should not

24 SGOU - SLM -MCom Research Methodology