Page 110 - SREENARAYANAGURU OPEN UNIVERSITY

Discussion munication depends on signals that reach a
Communication is passing information from single person or a group of people. For exam-
one person to another. You must have come ple, music is an auditory medium that com-
across the term audio-visual communication. bines instruments and vocals in an organized
It is the transmission of information ensuring and continuous manner for the listener. Human
visual and auditory experiences. Films, televi- hearing is essential to receive audio transmis-
sion programmes, video chats, etc., are some sions that come from a person or media format.
examples of audio visual communication. Audible communication originates from the
Audio communication, on the other hand, is mouth in the form of spoken language. The fol-
any form of transmission that is based on hear- lowing illustrations will explain to you some
ing. Audio communicative forms are seen in of the advantages and disadvantages of audio
such platforms as radio, sound records of songs communication.
and sound tracks of movies. The auditory com-

Advantages of Audio communication Disadvantages of Audio communication

Faster mode of communication Possibility of wrong interpretation

Reaches several people Only within a certain radius at a time
simultaneously

Instant receiving of messages May distract people's attention

Advantages of Audio communication Disadvantages of Audio communication

Faster mode of communication Possibility of wrong interpretation

Reaches several people Only within a certain radius at a time
simultaneously

Instant receiving of messages May distract people's attention

Fig 3.2.1 Advantages and disadvantages of audio communication

104 SGOU - FYUGP - SLM - English for Communication