Page 30 - SREENARAYANAGURU OPEN UNIVERSITY

PERSUASIVE INTEGRATIVE

o Advertising o Making requests
o Selling goods and services o Greeting people
o Reasoning o Giving advice
o Suggestions o Making enquiries
o Giving reasons o Expressing sympathy
o Convincing people o Complementing
o Appreciating
o Encouraging
Table 1.3.1 Functions of communications

Speaking skill is a primary skill one needs Through this speech, Martin Luther King, Jr.
to acquire. You learn to speak and write in your attracted the listening capacity of many gen-
primary classes. The ability to speak fluently erations. People still feel liberated and awed
and confidently is a basic quality you need to when they hear his speech.
acquire for effective communication. Speaking
can be classified as formal and informal. All of us may not be great communicators
who can inspire masses towards liberation.
Have you heard the famous speech by However, by learning to communicate effec-
Martin Luther King, Jr.? If not, listen to the tively, we can create an impact in the lives
speech here: https://www.youtube.com/ of those we interact with. To ensure effective
watch?v=vP4iY1TtS3s. In the speech, he communication, there are a few things you can
addressed tens of thousands of people using develop:
the proper words that inspire us even now.

Understand the purpose and need to communicate

Begin well. Well begun is half done

Switch between formal and informal as suited to the occasion

Be spontaneous

Listen and respond to feedback

End conversations neatly and with grace

Fig 1.3.2 Steps to develop for effective speaking skill

24 SGOU - FYUGP - SLM - English for Communication