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SREENARAYANAGURU OPEN UNIVERSITY

B.A. ENGLISH LANGUAGE AND LITERATURE

SKILL ENHANCEMENT COURSE
B21EG01SE

ENGLISH FOR BUSINESS AND PROFESSIONAL COMMUNICATION

CREDITS: 2

Course Objectives
1. To equip the learners to communicate successfully in challenging professional
situations
2. To provide learners with the knowledge and skills they need to move on from
their position as interview candidates, to team members, and to leaders
3. Help learners develop specialised writing skills for professional enhancement
4. Prepare learners to develop expertise in the judicious use of the most recent
communication technology
5. To empower learners to successfully handle important work-related activities,
including job interviewing, working in a team, strategically utilising visual aids,
and providing feedback to supervisors

Course Outcomes
At the end of the course the learners will be able to,
1. understand the importance of communication for professional as well as personal
success
2. communicate effectively in real world settings
3. develop interpersonal skills that contribute to effective and satisfying personal,
social and professional relationships
4. use appropriate communication strategies for different social contexts
5. access new communication technology and social media effectively
6. write effective and concise letters and memos
7. plan successfully for and participate in meetings and employ proper techniques in
telephone usage
8. have skills for effective professional presentations
9. improve their employability quotient

COURSE DETAILS

BLOCK 1: Basics of Communication and Technology Based Communication
Unit 1 Introduction to Communication (Communication Process - Verbal and Non-
Verbal) – Communication Channels – Audience Analysis – Intercultural
Communication – Inclusive language – Barriers to Communication across
Cultures (Stereotyping, Prejudice, Cultural differences, Behavioural Barriers)

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