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example-

◆ What is the annual per capita expenditure on groceries in
your household? (Incorrect)

◆ What is the monthly (or weekly) expenditure on groceries in
your household?
How many members are there in your household? (Correct)

i. Avoid burdensome questions: Questions which have to
be answered from memory and quite burdensome will remain
unanswered. Hence care should be taken not to include questions
like-

◆ Thinking about the first Saturday of this month, note each
quarter-hour time period during which, so far as you can
recall, you personally watched television.
j. Avoid long questions.
k. Avoid very general questions like-

◆ How satisfied are you with your job?

l. Avoid questions that include negatives as-

◆ Would you rather not use a non-medicated shampoo?
The above discussed points have to be taken care of while ◆ Questionnaire
drafting the questionnaire wordings because the data collected guidelines
will determine the accuracy of the research findings.
Determining the order of questions
This relates to the HOW…? in the major decisions of designing
a questionnaire i.e., how the questions are to be arranged.

◆ Start with easy and interesting questions.

◆ General to specific questions (funnel sequence).

◆ Use filter questions (and prompters).
◆ Arrangement of
◆ Ask sensitive or potentially embarrassing questions at the end questions
of the questionnaire.
◆ Use alternative phrasings of the same question to yield a more
accurate total response.

Form and layout
The questionnaire has to follow a proper layout so that
respondents can have the connectivity of responses.

◆ Divide a questionnaire into several parts.
◆ Structure of
◆ The questions in each part should be numbered. questions

SGOU - SLM - MCom Research Methodology 133