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◆ Statistical analysis: Such questions lend themselves well to
quantitative analysis, enabling researchers to draw statistical
conclusions.

◆ Clarity of question: Providing alternative replies can help
clarify the intended meaning of the question, reducing
ambiguity.

Disadvantages of Multiple-Choice Questions:

◆ Limits true response: Fixed alternative questions may limit
respondents’ true opinions or force them to select an option
even if they do not hold that particular viewpoint.

◆ Not suitable for complex issues: Questions may not capture
the nuances or complexities of multifaceted topics adequately.

◆ Limitations in exploring processes: When the researcher’s
interest lies in exploring a process or gaining detailed
insights, such questions may not provide sufficient depth of
information.
Dichotomous questions

Dichotomous questions are a type of closed-ended question
that presents respondents with only two response alternatives.
The options typically include contrasting choices such as “yes”
or “no”, “agree” or “disagree”, or similar binary options. These
questions are designed to elicit a straightforward response,
requiring respondents to select one of the two provided options. To
provide additional flexibility, dichotomous questions often include
a neutral alternative. This neutral option allows respondents to
indicate that they have no opinion, lack knowledge on the subject
matter, choose both alternatives, or select none of the given
options. Common examples of neutral alternatives include “no
opinion”, “don’t know”, “both”, or “none”. For example-

“Do you intend to visit an industry within the next six months?”
◆ Selection from The respondents can choose between “yes” or “no” to indicate
two response their intention to visit an industry. Additionally, the option “don’t
alternatives know” is available for individuals who are uncertain about their

plans or lack enough information to provide a definitive answer.

Scales

The options of agreement are given on a five or seven point
◆ Selection from a scale. Weights are given to each level 5 to 1 or 7 to 1 and are
scale analysed. For example-

Do you intend to visit an industry within the next six months?

130 SGOU - SLM -MCom Research Methodology