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4. Explain the advantages of e-books over print books and how e-publishing has
revolutionised the publishing industry.
5. Discuss the impact of print and publication on society and the challenges faced
by traditional print publications in the digital age.
6. Describe how technology plays a significant role in language learning, transla-
tion, and communication, and provide examples of popular language learning
apps and software.

Suggested Reading

1. Jablonka, Eva, et al. “The Co-Evolution of Language and Emotions.” Philosoph-
ical Transactions: Biological Sciences, vol. 367, no. 1599, 2012, pp. 2152–59.
JSTOR, http://www.jstor.org/stable/23250492.
2. Gibson, Kathleen. “Tools, Language and Intelligence: Evolutionary Implications.”
Man, vol. 26, no. 2, 1991, pp. 255–64. JSTOR, https://doi.org/10.2307/2803831.
3. Magee, Robert G. “Can a Print Publication Be Equally Effective Online? Testing
the Effect of Medium Type on Marketing Communications.” Marketing Letters,
vol. 24, no. 1, 2013, pp. 85–95. JSTOR, http://www.jstor.org/stable/23356918.
4. Gregory, Cynthia L. “‘But I Want a Real Book’: An Investigation of Under-
graduates’ Usage and Attitudes toward Electronic Books.” Reference & User
Services Quarterly, vol. 47, no. 3, 2008, pp. 266–73. JSTOR, http://www.jstor.
org/stable/20864892.
5. Tim de Jong, et al. “Contextualised Media for Learning.” Journal of Educational
Technology & Society, vol. 11, no. 2, 2008, pp. 41–53. JSTOR, http://www.jstor.
org/stable/jeductechsoci.11.2.41.

154 SGOU - FYUGP - SLM - English for Communication