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Contents




               BLOCK - 01  Communication and Language �  �  �  �  �  �  �  �  �  �  �  �  �  �  �  �  �  �  �  �  �  �  �  �1



               Unit- 1            Introduction to Communication ..........................................................................2
               Unit- 2            Barriers of Communication  ..............................................................................12
               Unit- 3            Four Skills of Communication  .........................................................................20
               Unit- 4            Significance of English as a Global Language ..................................................38



               BLOCK - 02  Receptive or Passive Skills   �  �  �  �  �  �  �  �  �  �  �  �  �  �  �  �  �  �  �  �  �  �  �  �  � 46



               Unit- 1            Learning to Listen  .............................................................................................47
               Unit- 2            Listening Skills and the Media ..........................................................................59
               Unit- 3            Ready to Read ....................................................................................................66
               Unit- 4            Print Reading and Online Reading  ...................................................................78




               BLOCK - 03  Productive or Active Skills   �  �  �  �  �  �  �  �  �  �  �  �  �  �  �  �  �  �  �  �  �  �  �  �  � 87



               Unit- 1            Speaking ............................................................................................................88
               Unit- 2            Audio Chats to Enhance Speaking ..................................................................103
               Unit- 3            The Written Word  ...........................................................................................114
               Unit- 4            Conventions of Social Media Writing  ............................................................127




               BLOCK - 04  Communication and Technology  �  �  �  �  �  �  �  �  �  �  �  �  �  �  �  �  �  �  �  �  �  137



               Unit- 1            Evolution of Printing and Language Technologies .........................................138
               Unit- 2            The Intersection of Language and Technology ...............................................155
               Unit- 3            Authenticity, Linguistic Errors, Laws and Misuse in Social Media  ...............170
               Unit- 4            Best Practices in Social Media ........................................................................183











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                 vi      SGOU-FYUG - SLM - English for Communication
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